Uninhibited Magazine.
Branding & Visual Identity, Editorial Design
Uninhibited is a contemporary approach to sex and relationship education tailored for a female audience. It fearlessly explores the modern complexities of intimacy and relationships, addressing questions many may hesitate to ask. Uninhibited is seeking to enter the editorial market by developing a comprehensive magazine that highlights their core values of being confident and unapologetically feminine in today’s modern age.
I created a magazine layout that embraces empowerment and honest, authentic discussion of traditionally sensitive or taboo topics while honoring the feminine spirit of our primary audience. I opted for a brushed script typeface in a lively blue color for consistency across the publication. By combining the graceful, fluid lines of the script with a daring blue color and imperfect lettering, I aimed to emphasize Uninhibited's core values of being unafraid and delicate.
When incorporating the script typeface in the masthead design, I deliberately chose to position it off-center to convey the concept of blending traditional femininity with contemporary notions of independence and nonconformity. This decision resulted in a more visually engaging masthead that juxtaposed the bold and unconventional imagery utilized in the articles.
For the launch of this magazine, it was essential for me to create a design system that exudes inclusivity, warmth, and modernity. I want this publication to deliver a safe space for individuals interested in self-exploration within and beyond their relationships. The deliberate choice to incorporate soft pastel hues with a pop of blue, alongside a brushed script and an airy, welcoming sans-serif font, aligns directly with the idea of shameless vulnerability and openness.