Hi, I’m Isabelle.
I’ve always been a person who really loves standing out from the crowd. Whether it’s my collection of obscure bolo ties or my affinity with ridiculously patterned blazers, I’ve always really enjoyed being authentically, well, me. I love getting to know what makes someone who they are, and I’m not afraid of asking the vulnerable questions to get there.
As a designer, my goal is to inspire meaningful connections between brands and consumers. Throughout the design process, I emphasize empathy and open-mindedness to blend visual vibrancy with intentional storytelling. Ultimately, my aim is to create experiences that strengthen the bond between a brand and its audience.
I believe that human-centered design is the best way to merge the divide between brand and consumer. I like to approach this idea by creating "brand personalities." I look at brands as if they are people; What do they look like? How do they present themselves? Who do they want to be?
The reality is–there are real people behind every brand. If we can humanize the design behind it, there is a more significant opportunity for deeper connection, a greater sense of loyalty, and a feeling of authenticity between the brand and consumer.
Let's work together to create something meaningful!